I’m currently off in Toronto helping Rachel unpack her stuff as she moves into her college dorm for another year, so today’s Weight Loss after 50 post will be a bit of a mishmash of nutritional news and tidbits that have crossed my desk over the past couple of weeks.
“Nutritional lipstick on a nutritional pig”:
Food fortification means big bucks for manufacturers
This one comes to us via the Toronto Star: how Canada’s federal health department (Health Canada) has given the food industry the green light on “food fortification.”
That sounds like a good thing, until you realize that this means a sugar-laden, nutritionally weak cereal like, say, Froot Loops, will be fortified with Vitamin D…and the manufacturers will be able to plaster the news on the front of the package as a selling feature. How many parents will be lulled into thinking this crap is good for their kids? Remains to be seen.
But Vitamin D or no, Froot Loops is essentially candy in a box, not something to eat as “part of your healthy breakfast.”
Coca Cola says “live like Grandpa.” I agree.
Have you seen those video ads from Coca Cola, suggesting that rather than cut back on our sugared soft drink consumption, we should simply “live like Grandpa did”—walking more, eating smaller portions, taking the stairs instead of the escalator or elevator? All great advice!
Of course, Coke also shows Grandpa sipping happily on a Coca Cola…the implication being that as long as you move more and change other aspects of your life, you can fit a sugary soft drink into your daily routine.
Here’s a video from Dr. Yoni Freedhoff, in which he shines a bit more light on the subject. (I should mention that Yoni was my physician when I attended his Ottawa Bariatric Medical Institute, and he helped me get a handle on my weight and fitness…so I’m kind of biased in his favour here. But still. Watch the video.)
And speaking of pigs and lipstick…Coca Cola Life? Srsly?
While we’re on the subject of the Coca Cola Corporation, it seems they’ve decided to do a sudden about-face, and they’re jumping on the “green” bandwagon! Yep, you heard it here, folks. I won’t go into details here—you can read the linked article—but I’m sure you’ll forgive me for being just a tad suspicious. Greenwashing, anyone?
How much sugar is too much?
I talked a couple of weeks ago about the need to control sugar intake in our diets, and the fact that food manufacturers often dump sugar (and its ultra-evil twin cousin, high-fructose corn syrup) into many foods we’d never suspect.
Here’s an article that spells it out pretty clearly…and includes a handy list of the amount of sugar in some common foods. If you’re watching your sugar intake, you should take a gander.
Okay, I’m outta here now—I’ve got a date with Highway 401, a Volkswagen Jetta full of books and clothes, and a kid who can’t wait to get back to college.
See you next week!